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| | Strategic Planning Services Companies enlist the services of Life Cycle Strategies because they believe in the fundamental principles of Strategic Planning:
1. It is a process not an event requiring continuous attention to data acquisition, analysis, and decision making to insure success.
2. It helps build the strategic management capacity of the organization, provides focus and direction to harness the organization’s resources and drive product and market leadership.
3. Allows for a more complete understanding of market trends and opportunities while assessing the limitations and capabilities of the company to serve them.
Business Modeling
Phase I of the facilitation process begins with Business Modeling. During the business modeling phase Life Cycle Strategies planning consultants will facilitate discussions with members of the strategic planning team aimed at reviewing, defining, or re-defining the business. Primary topics covered during this phase include:
• Major Lines of Business
• Critical Success Factors
• Startegic Thrusts
• Corporate Objectives
• Value Statements
External Factors Analysis
The second Phase of the process is to gather and analyze market information. External Factors analysis focuses the strategic planning team on analysis of existing, adjacent, and emerging markets that offer potential for business growth. External factor analysis covers a wide range of trend analyses including:
• Market Segments
• Target Markets
• Customers
• Competitors
• Technology
• Geograhic Issues
Internal Factors Analysis
During Internal Factor Analysis strategic planing team members will be focused on analysis of the internal operations of the organization. The Company analysis covers all aspects of the business including:
• Business Processes
• Operations
• Research And Development
• Financial
• Products
• Human Resources
• Pricing
• Advertising and Promotion
• Sales Channels
Plan Development
Phase IV of the process is the development of the written plan. During this phase business objectives are clearly defined. The written plan consolidates the findings from the previous three phases with the following outputs:
• Strategic Business Objectives
• Target Markets
• Key Strategies
• Key Initiatives
• Assignment of Accountabilites
• Implementation Timelines
• Pro Forma Financials and Forecasts
• Risks and Contingencies
• Plan Review Schedules |
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