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| | Have you given Product Management the Tools and training programs they need to provide product leadership?
Product Management is a leadership position requiring Product Managers to be proficient:
(1) Planners
(2) Marketers
(3) Strategists
(4) Business Owners
Our Product Manager training programs provide product managers with comprehensive training in each of these areas within the context of how they need to think and act each day. All Life Cycle Strategies training programs are customized and delivered on-site to our clients. This proven training system focuses on the strategic and tactical aspects of product management utilizing the Life Cycle Strategies, Inc. Planning Pyramid FrameworkTM.
Our Product management professionals have helped industrial and business to business companies develop and implement comprehensive training programs that are focused on the specific needs of our clients from basic to comprehensive training to targeted competency specific training including:
"Introduction to Product Management - Executive Session" - This half day session is an excellent way to get everyone in your organization to understand the impact effective product management has on every part of your organization from development to sale s and marketing.
“Product Manager 'Boot Camp” - This session introduces participants to basic skills, tools, and techniques required to be effective Product Managers. The instruction is highly interactive allowing participants to learn basic market segmentation and product planning skills through the combined use of lecture, discussion, and practice.
"High Performance Product Management" - Participants are involved in the detailed market analysis activities to assist them with product strategy, positioning, and pricing strategy. They will apply tools and techniques to their specific product offering in a controlled environment as they develop the beginnings of an actual marketing plan for their product line or market segment.
“Advanced Product Manager Training” – Focuses on the strategic and tactical aspects of product management utilizing the Life Cycle Strategies, Inc. Planning Framework TM. and their existing products to begin to create customized product and market plans.
"Managing Your Product Portfolio" - Training tracks address the use of a planning discipline to provide consistency and repeatability in product line planning and product life cycle management.
“Getting to the Right Price” - A number of price training modules and presentations have been developed that will provide product managers the awareness, skills, and tools that encompass existing products and services, as well as New Product Pricing.
“Segmentation, Targeting, and Positioning” – STP training teaches Product Managers how to look at their markets from the customer’s point of view and help them to identify segment and segment opportunities and converting them into product and service requirements.
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