Greg DiCillo is the founder and President of Life Cycle Strategies, Inc. As a resource to business owners, business marketers, and product managers, Greg is a veteran at applying a disciplined methodology for strategic product planning and product management in the Business to Business marketplace. The result is consistent and repeatable processes that help companies improve their product and market success.

Greg is a veteran at applying fundamental product marketing principles, using proven tools and techniques, and following a disciplined method for product planning and life cycle management. His hands-on experience and leadership, teaching companies to effectively target markets, aggressively position products, and develop the strategies necessary help product managers make their product lines more successful. He brings a multi-faceted perspective to product management based on his 30 years of sales management, marketing, and product management experience in industries as diverse as computer communications, wireless networking, and ophthalmic diagnostics lens manufacturing.

Experiences include the training and development of product management and life cycle planning processes in broad industries and applications from industrial manufacturing to business to business service companies that focus on key elements such as concept generation and validation, business plan develop, project management, product launch and product reviews – all designed to help companies establish discipline, consistency, and repeatability that allowing them to duplicate their successes more often.

Ray Wymer is a Co-founder and Vice President of Life Cycle Strategies, Inc. a firm specializing in business-to-business product management and marketing. As a resource to business owners, business marketers, and product managers, Mr. Wymer is a veteran at applying a disciplined methodology for strategic product planning and product management in the Business to Business marketplace. The result is consistent and repeatable processes that help companies improve their product and market success.

Mr. Wymer started his 30 year career working in Industrial Controls at Allen-Bradley as a Production Manager and Engineer. In 1983 he founded and was President of Star Gate Technologies, a high technology start-up focusing on Communications for the IBM PC market place. He grew the business by working with Fortune 500 computer manufacturers such as NCR, AT&T and Unisys. Mr. Wymer grew the company with no external capital to $15M in sales in less than 10 years.

In 1993 Star Gate Technologies was acquired by Digi International, a publicly held Communications company in Minneapolis, MN. Mr. Wymer joined Digi as the Business Unit Manager, of Digi’s largest product portfolio, and spent 4 years growing Digi International’s business from less than $100 Million to over $200 million.In 1997 Mr. Wymer left Digi International to Co-found Life Cycle Strategies, Inc. a start-up in the Product Management training and consulting market.

In addition to his role at Life Cycle Strategies, Inc., Mr. Wymer serves on Board of Advisors/Directors for businesses in the Technology and Materials Testing market places. In his role as a Board Member, he has helped these companies with their Strategic Planning, Marketing and Business Management issues and has successfully helped these companies grow in their respective markets.

James Martin, Ph.D. (Purdue University, 1982) is Professor of Marketing in the Boler School of Business at John Carroll University. He spent 4 years as a consultant and ultimately as Director of Consulting Services for the Central Wisconsin Business Development Center.

During this time he specialized in new business startups and business turnaround strategies, in addition to developing marketing plans and conducting market studies for a wide variety of enterprises. He has taught a wide variety of courses at John Carroll University including Market Analysis, Market Research, Marketing Management, Sales Management and Consumer Behavior.

Professor Martin was awarded a Fulbright Scholar for the spring semester of 1998 during which he engaged in research and teaching at the University of Rijeka and the University of Zagreb in Croatia. His current academic research interests focus on the development of market-oriented cultures in organizations as a source of competitive advantage for firms in transition economies.

He has published many articles in journals such as Industrial Marketing Management, Journal of Consumer Marketing, Journal of Small Business Management, Journal of East-West Business and Journal of Managerial Issues. During his 17 years at John Carroll University, Dr. Martin has continued to consult with a wide range of businesses.

Dr. Martin’s consulting expertise is in the application of behavioral technologies to marketing and product management planning, and the evaluation and development of effective market research systems to promote profitable management decisions.